"Price Challenge" at IndiaPlaza - its FAKE

This Price Challenge at IndiaPlaza is just an eye wash. They never accept any valid enties. They don't even care to respect customer's intention towards helping them by pointing out the flaws in pricing etc. Take for example:
The day I got a mailer...I spent just about 15 minutes to find at least 2 mobile sets...which were available at a cheaper price at Indiatimes.com. I informed Fabmall/Indiaplaza about the price difference (a diff of about INR 500/-). But in a few days I received a mail that they didn't find that Fabmall price was hiigher...& asked me to produce tax invoices. How rediculous. So I threw that mail on their face...& sent them the screenshot of the products ...which was priced higher at Indiaplaza. They should be ashamed of themselves & take down such fake "Price Challenge".